Watch augmented reality demonstrations by developers at E3 2016.
Niantic Inc. explained that while virtual reality gets more attention, augmented reality offers broader opportunities for the future.
It also showed how its mobile game Pokemon Go is played in real life.
Other companies at the biggest video-game expo in the world included Zeiss. It brought 3D characters to life on a paper cube using its VR One AR headset.
Elsewhere, Spin Master demonstrated it’s new iPad game, Air Hogs, which uses drone technology with AR.
But arguably the biggest developer at E3 was Microsoft.
Head of Xbox Phil Spencer spoke about the importance of HoloLens, it’s mixed reality headset which is still in-development.